7 Beauty Trends We're Obsessed With After Watching Korean Dramas

7 Beauty Trends We're Obsessed With After Watching Korean Dramas

Your Favourite K-Dramas Are Secretly Your Best Beauty Tutorial
If you've ever paused a K-drama just to zoom in on the lead actress's skin, lips, or eye makeup — you're not alone. Korean dramas don’t just tell great stories; they quietly set global beauty trends, season after season. From the soft flush of a gradient lip to the impossibly dewy complexion of every female lead, K-dramas have become a masterclass in Korean beauty done right.

Here are the biggest beauty trends we've spotted in hit Korean dramas — and exactly how to get them.

1. The "No-Makeup" Makeup Look
Seen in dramas like Crash Landing on You and My Love From the Star, this look is all about skin that looks effortlessly perfect. Think light-coverage cushion foundation, barely-there concealer, and a soft natural flush. The goal is to look like you woke up this way — great skincare gets you most of the way there.

How to get it:
Start with a hydrating toner and lightweight serum, then finish with a Korean cushion foundation for breathable, skin-like coverage.

2. Gradient Lips
The gradient lip — stained in the centre and fading to bare skin at the edges — gives a youthful, bitten-lip effect that looks effortless and fresh. Spotted in Goblin, Boys Over Flowers, and more recently Vincenzo.

How to get it:
Dab a matte or satin lip tint onto the centre of your lips and blend outward with your fingertip. Build gradually for the perfect subtle stain.

3. Puppy Eye Liner
Forget the sharp cat-eye flick. K-dramas have made the puppy liner mainstream — a soft downward flick at the outer corner that creates a doe-eyed, approachable look. Feminine, sweet, and flattering on all eye shapes.

How to get it:
Using a fine liner, draw a small downward stroke from the outer lower lash line. Smudge slightly for a softer finish.

4. Rosy, Flushed Cheeks
Blush isn’t just on the cheeks — it dusts across the nose bridge too, mimicking a natural outdoor flush. This "drunken blush" trend, spotted in Hometown Cha-Cha-Cha and Twenty-Five Twenty-One, gives warmth, dimension, and a youthful glow.

How to get it:
Sweep a soft peach or rose blush across the apples of your cheeks and lightly over your nose. Cream blush gives the most natural finish.

5. Feathered, Natural Brows
Sharp, drawn-on brows are out. K-dramas consistently feature soft, straight, slightly feathered brows that frame the face without overpowering it. Modern, fresh, low-maintenance.

How to get it:
Use a fine brow pencil to fill in sparse areas with light strokes, then brush upward with a spoolie for a natural feathered finish.

6. Dewy, Luminous Skin
Every K-drama lead has that lit-from-within glow. This isn’t luck — it’s the result of serious skincare layering with essences, serums, and moisture-locking creams that keep skin hydrated and radiant all day.

How to get it:
Build your routine around hydrating heroes like hyaluronic acid, snail mucin, and niacinamide. Seal with a lightweight moisturiser and finish with a dewy setting mist.

Bring Your K-Drama Beauty Moment to Life
Every one of these trends starts with great skincare. The Glow Beauty Shop has everything you need to create your ultimate Korean beauty routine — from hydrating essences and cushion foundations to lip tints and skin-loving serums. Shop the collection today and start your own K-drama glow story.